word spamming
Repeating a word many
times in a {web page}, in a (usually futile) attempt to
increase its {relevance} ranking in a {search engine}'s index
(to "{spam}" the index).
"Repeating a word over and over in a Web page (known as word
spamming) has no effect on the [page's] ranking [in the
index]." -- {Altavista FAQ
(http://www.altavista.digital.com/cgi-bin/query?pg=tmpl&v=faq.html)}.
See also {spamdex}.
(1997-04-09)